Perfectly Clear reveals bold rebrand as interest spikes in flavoured water category

Perfectly Clear, one of the first flavoured water brands to be produced in the UK, has
responded to growing market interest with a bold brand refresh. Perfectly Clear,
owned by independent soft drinks producer Clearly Drinks, has invested heavily on a
fresh look, as part of a company-wide growth strategy to meet a sharp rise in
demand for low calorie and sugar-free soft drinks.

The rebrand puts emphasis on modernising the brand, placing focus on its crystal-
clear water, natural fruit flavours and zero sugar content, and will be implemented
across the range: Perfectly Clear 500ml still and sparkling, 1.5ltr still and sparkling,
Perfectly Clear Kids, and the new sparkling juice flavoured water range Perfectly
Clear Whisper. To coincide with the rebrand, Perfectly Clear will be introducing
Elderflower Sparkling 500ml to its range.

In addition to the vibrant new packaging, the company is investing in an integrated
marketing campaign both online and offline; including the launch of a fresh new
website, revamped POS, promotional and new exhibition material. Alongside this,
investment is also being made to expand the sales force offering dedicated service
and communication points to its customers.

The Perfectly Clear core range contains no artificial colours or flavours, has zero
sugar content, is made with spring water and is bottled at source. The range has
seen a sales value increase of 23% (2017 vs 2016) and the new Perfectly Clear
Whisper range, which launched just six months ago, has already sold close to one
million bottles. Sales trends for early 2018 are suggesting a healthy growth of 30% in
value for the company, with the rebrand expected to provide a further boost to these
strong sales figures.

Speaking on the rebrand, Katerina Gilbert, Marketing Director at Clearly Drinks, said:

“This is an exciting time for Perfectly Clear. With the growing demand for sugar-free
soft drinks, we knew it was time to reinvigorate the look and feel of our brand.
Following on from our own in-depth consumer research, the new look is aimed at
both consumers and retailers who want a vibrant and eye-catching brand that is full
of flavour but with the added health benefits of no added sugar content. We’re
looking forward to seeing the new designs in circulation as well as a fresh new
website and promotional tools to go alongside it.”

For more information on Perfectly Clear, please visit:



For further information about Clearly Drinks please contact Becca Farnsworth on
0113 2429 174 or email:


Notes to editors:

Clearly Drinks is an independent soft drinks company offering many popular brands
as well as an industry-leading contract bottling service. At the heart of everything is
its natural spring water – drawn directly from on-site boreholes into Hadrian’s Well.
They produce a range of quality soft drinks brands for UK and international
customers including Perfectly Clear, a leading brand in its portfolio and one of the
first flavoured water in the UK over 20 years ago.